Own Your Masters®
Issue Zero  ·  Before the CatalogTen Demos  ·  The Classic SilhouettesSeason One opens Spring 2027
Thomas Calhoun Jr. in the classic Own Your Masters hoodie.
Thomas Calhoun Jr. · OYM-000, classic silhouette

Issue ZeroThe Opening Letter

Thomas Calhoun Jr.

Founder, Own Your Masters®.Before asking anyone else to sit for this, the person asking sits for it first.Ten minutes on what the brand was, what it got wrong, and what it’s for now.

The format, from Season OneFive movements, every Master
  1. IWill
  2. IICraft
  3. IIIDeal
  4. IVWeight
  5. VFreedom

The mission

Transitioning Black buying power into Black building power.

Ownership is a lifestyle

The Demos · Before the Catalog

Before we perfected our sound

Ten conversations recorded before the format existed. Jay-Z was speed-rapping before he found the pocket — these are ours. A demo is what you make before you own anything, which is exactly what they are.

  1. DEMO-01Title to come52 min
  2. DEMO-02Title to come61 min
  3. DEMO-03Title to come47 min
  4. DEMO-04Title to come74 min
  5. DEMO-05Title to come58 min
  6. DEMO-06Title to come66 min
  7. DEMO-07Title to come49 min
  8. DEMO-08Title to come71 min
  9. DEMO-09Title to come55 min
  10. DEMO-10Title to come63 min
The classic Own Your Masters hoodie in Caviar.
Caviar 19-4006 TPX · white drip · brass drawcord

OYM-000Final run · numbered · never repressed

The Classic Silhouettes

The drip is a pun on style, and it earned its place. These are the hoodies and tees that existed before there was a catalog to number them into — the last Own Your Masters garments printed in contrast.

Caviar was always the one. Caviar ground, bone-white mark, brass at the drawcord — the colourway that shipped years ago is, near enough, the palette the brand is built on now. What comes next is tonal, but it comes from here.

Catalog
OYM-000
Colourways
Caviar · Heather · True Red
Mark
Drip, contrast
Run
Final · numbered
Price
$85–120

Next

Season One opens March 2027

Five Masters, one every two weeks, all filmed before the first releases. Every conversation runs the same five movements — and the season’s Pressings are designed as a set, numbered to the Masters they came from.

First look: the drip returns in Ink on a Foil oversized hoodie. Same mark that shipped in Season One. Nothing about it changed except what it’s printed on.